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The Central City Renaissance: Downtown Phoenix's Real Estate Evolution

  • Writer: Tayler Holt
    Tayler Holt
  • Nov 25, 2024
  • 5 min read

By Tayler Holt, Phoenix Real Estate Expert




Remember when downtown Phoenix was just a place to pay your speeding ticket or catch a Suns game? Those days are long gone. The heart of our city has gone from ghost town to boom town, and if you haven't been paying attention, you might want to sit down for these numbers...


How It Started vs. How It's Going


2004: The "Does Anyone Actually Live Here?" Era


  • Government workers speed-walking to their cars at 5:01 PM

  • That one lonely grocery store within a 5 mile radius

  • Enough empty parking lots to land a small aircraft

  • ASU Downtown? Never heard of her

  • Average condo prices that'll make you cry (with nostalgia): $175/sq ft

  • Light rail was still just a gleam in the city planner's eye


2024: The "Who Doesn't Live Downtown?" Era


  • More chef-driven restaurants than you can try in a lifetime

  • Luxury high-rises that make your parents say "You pay WHAT for rent?"

  • Tech bros, Bradshaw babes, young couples and empty nesters all living their best lives

  • 12,000+ ASU & U of A students (plot twist!)

  • Condos commanding $450-600/sq ft (I know, I know... breathe)

  • A light rail system that actually... works?


Show Me The Money: Price Trends That'll Make You Wish You Bought Yesterday


High-Rise Living


  • 2004: $175-225/sq ft (think flip phone era prices)

  • 2014: $250-350/sq ft (when the Instagram logo was still brown)

  • 2024: $450-600/sq ft (welcome to the future)

  • Premium for Camelback views: +10% (because mountains never go out of style)

  • Per-floor premium above 10th floor: +5% (elevation equals evacuation from your savings)

  • Current average days on market: 23 (blink and you'll miss it)


Fun fact: That's a 157% appreciation over 20 years, or as I like to call it, "why my early investor clients are now on permanent vacation."


Historic Properties 


  • 2004: $150-200/sq ft

  • 2014: $225-300/sq ft

  • 2024: $400-525/sq ft

  • Roosevelt District premium: +15% (because art walks add value, who knew?)

  • Original features premium: +12% (turns out, they don't make 'em like they used to)

  • Average renovation cost: $125-175/sq ft (but worth every penny)


Rental Market Reality Check


  • Studio apartments: $2.50-3.00/sq ft (cheaper than therapy)

  • 1-2 bedrooms: $2.75-3.25/sq ft (roommate optional)

  • Luxury units: $3.25-4.00/sq ft (she knows her worth)

  • Vacancy rates: Under 4% (basically impossible to find)

  • Average lease renewal rate: 65% (people come for the amenities, stay for the lifestyle)

  • Pet rent: $35-50/month (because canines need amenities too)


New Development Numbers That'll Make Your Head Spin


  • Average pre-construction discount: 10-15% (early bird gets the equity)

  • Typical amenity package cost: $100-200/month (but have you seen those infinity pools?)

  • Parking space values: $35,000-50,000 (yes, for a rectangle of concrete)

  • Smart home integration premium: 3-5% (because manually turning on lights is so 2004)


Living Your Best Downtown Life: Amenities That Will Have The Joneses Trying To Keep Up


Entertainment & Culture (Because Even Bravo Gets Old)


  • Footprint Center: Where the Suns actually win games now

  • Chase Field: Baseball in AC, if you’re into that kind of thing

  • Symphony Hall: For when you're feeling fancy

  • First Friday: Where 20,000+ people pretend to understand modern art

  • Live music venues: Because your Spotify playlist needs a break

  • Annual festivals: 99 problems, but a reason to leave my house isn’t one


Food & Drink Scene (RIP Your Diet)


  • James Beard spots: Where your paychecks go to die

  • Craft breweries: More IPAs than there are letters in the actual alphabet

  • Rooftop bars: Because drinks taste better with a view

  • Local coffee shops: Where baristas judge your order but make it anyway

  • Food halls: For when everyone wants something different

  • Speakeasies: Password required


Brain Food (Not Just Bar Food)


  • ASU Downtown: 12,000 students can't be wrong

  • U of A Med School: Where future doctors learn way more than CPR

  • Phoenix Biomedical Campus: Don't ask me what happens in there

  • Innovation Centers: Where people make apps that might be the next big thing (or not)

  • Creative coworking: Because your home office is lonely

  • Tech hubs: Silicon Valley who?


Getting Around (No Car Required!)


  • Light rail: Actually runs on time (mostly)

  • Grid bikes: Like your Peloton, but outside

  • Electric scooters: For when walking is too mainstream

  • Walkable everything: Your cardiovascular health will thank you

  • Airport proximity: 10 minutes to your escape route


Wellness & Recreation (Beyond Bar Hopping)


  • Margaret T. Hance Park: 32 acres of "not your backyard"

  • Fitness centers: More yoga studios than parking lots (finally!)

  • Running paths: For runners who like a city backdrop

  • Farmers markets: Where $7 tomatoes seem reasonable

  • Community gardens: Grow your own $7 tomatoes

  • Dog parks: Where pups have better social lives than you


Errands Made Easy


  • Specialty grocers: Because Trader Joe's is basic now

  • Medical facilities: From IV drips for hangovers to everyday healthcare

  • Banking: Yes, people still go into banks

  • Professional services: Lawyers, accountants, and other people in suits

  • Personal care: More salon options than you have hair

  • Pet services: Because Fido deserves a spa day too


The Numbers Don't Lie


  • Walk Score: 82 (your car is getting jealous)

  • Average distance to coffee: 0.2 miles (morning commute solved)

  • Restaurant seats within 5 blocks of any residence: 2,000+ (decision paralysis is real)

  • Average weekly events: 25+ (social life guaranteed)


By The Numbers: Living That Downtown Life


The Daily Grind


  • Average walk-to-work time: 12 minutes (goodbye, I-10 traffic)

  • Coffee shops per block: 2.3 (no caffeine shortage here)

  • Fitness studios within 5 blocks of any residence: 8+ (no excuse for skipping leg day)

  • Dog parks within walking distance: 4 (your furry friend approves)


The Fun Stuff


  • Annual events within walking distance: 150+ (FOMO is real)

  • Rooftop bars: 12 and counting (sunset views included)

  • James Beard nominated restaurants: 8 (fancy!)

  • Craft breweries: 14 (if you're into that)

  • Art galleries: 15+ (culture vultures rejoice)


The Practical Parts


  • Grocery stores: 6 (including a relatively new Fry’s that’s right in the heart of downtown)

  • Average Uber wait time: 3-5 minutes (goodbye, designated driver)

  • Light rail stops: 8 (and yes, people actually use them)

  • Scooter & bike share stations: 25 (because sometimes it's too hot to walk)


Crystal Ball Time: What's Next?


The Near Future (2024-2025)


  • High-rise condos: 7-9% annual appreciation (that's "start eating ramen" levels of investment potential)

  • Historic properties: 8-10% appreciation (time to make friends with a good contractor)

  • Luxury rentals: Because some people actually enjoy having a doorman


The Not-So-Distant Future (2025-2027)


  • More tech companies (pretending they discovered Phoenix)

  • Empty nesters trading golf course views for downtown vibes (unless you live in Crystal Point where you get the best of both!) 

  • Actual families choosing downtown over suburbs (but what about the children?!)

  • Micro-units that'll make your college dorm look like a palace


What It All Means For Your Wallet


Best Bets


  • Get in near planned amenities (before everyone else figures it out)

  • Look for buildings with good bones and bad paint jobs

  • Consider emerging neighborhoods (think midtown/uptown)

  • Don't sleep on outdoor spaces (this is still Arizona, after all)


Returns That'll Make Your Financial Advisor Smile


  • Core downtown: 6-8% annual appreciation

  • Emerging edges: 9-12% if you're feeling brave

  • Rental yields that beat your sad savings account


Remember when people said downtown Phoenix would never happen? Yeah, me neither. 🌵


Want to know more about specific opportunities or just geek out about downtown's transformation? Let's talk!


 
 
 

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